Standard Packages
Most marketers are faced with the same fundamental challenge; to increase
revenue by reaching more people who will buy their products and/or
services. We can make this goal simple for you to achieve, through
a series of standard reports that will answer the questions you need
to know. Purchase them step by step for a thorough analysis, or invest
in just the pieces you need.
• What are their key demographic and psychographic characteristics?
•
What interests them, motivates them?
•
What media do they listen to, read, watch?
•
Where are they concentrated?
•
How do I get contact information for prospects just like my best customers?
Step 1 – Profile of your Customers (Audience Analysis)
Identify which segments have the highest propensity to be like your
customers – this is accomplished by either providing a current
customer file, or using survey data as a pseudo file.
Step 2 – Understand the Attributes / Preferences of
Your Customers (Behavior Analysis)
Identify what products, attitudes, and lifestyle characteristics correlate
highest among the profile of your customers.
Step 3 – Reach Your Customers (Media Analysis)
Identify what media to best reach your customers through. What TV programs,
magazines, newspaper sections have the highest correlation.
Step 4 – Reach Your Customers (Location Analysis)
Identify which markets, cities or stores have the highest potential
to have people most similar to your customers. We can analyze any
level of geography you need. Provide the results as a file for import
into your software, or provide presentation quality maps displaying
the data for you.
Step 5 – Reach Your Customers (Targeted List Purchase)
Purchase just those names that are most likely to purchase your product
or service. Filter your list selection based on the cluster segments
that have your best potential.
Call 877-228-3628 to learn how you can launch a more targeted
campaign using all or some of these steps.
Samples: (coming soon)
Audience Analysis
Behavior Analysis
Media Analysis
Location Analysis
Related Links
Segmentation Methodology
Survey Options
Case Studies
FAQ’s of Segmentation
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