Staff

Catenate was initially conceived as a dynamic organization. Over the past eight years we have expanded and contracted as needed to focus on our clients' needs.

While we have a core group of consultants that are usually part of the solution, we don't pretend to be experts in all things great and small. 

Bottom line?  We know data.  We know GIS.  And we know Target Marketing.

And we're humble enough to recognize that sometimes the project demands even greater expertise than we can offer.  So, we join forces with other experts from all aspects of marketing, GIS, programming, modeling, and more.  In essence, these experts have been "concatenated" into the company and then are "parsed" when other opportunities come to pass. 

Core team members include:

, Catenate's founder and implementation specialist, has nearly twenty years of marketing experience covering a myriad of industries and applications. Wendy started her professional career in radio after receiving a degree in Communications with a Broadcasting Concentrate from SUNY Oswego. Professional credits include WSEN in Syracuse and Shadow Traffic reporter for WCBS AM in New York as well as several other tri-state stations. While working at the Radio Advertising Bureau she combined a passion for radio with a knack for research.  She analyzed ratings data to highlight radio's strengths as a medium, and provided voice-overs for the monthly sales tapes distributed to over 3,000 member stations.

Wendy has worked for some of the most respected leaders in the target-marketing arena including: Mediamark Research, Claritas, Market Statistics and Group 1 Software. Her extensive knowledge of data sources, including database marketing techniques (such as Data Mining & CRM), Geographic Information System Applications, Pattern Recognition Software (modeling), Consumer Product Research, Segmentation Analysis and Postal Efficiency software applications give her a unique ability to improvise under the most data deficient circumstances.

Wendy runs the thINK Plaza website, manages Catosphere:Data on Demand, and is starting a new company with colleagues to introduce a whole new set of marketing tools for those who demand precision in their targeting efforts.

contributes over 16 years of business and industry research to Catenate. As a valued team member of Coopers & Lybrand's National Mergers Acquisitions group, she applied her strong research and analytical skills to producing information-rich business and industry reports, and recommendations for the firms clients. Through her work in the Treasury and Investment divison at Great Lakes National Bank (a subsidiary of TCF Financial Corporation) she created a forecasting model for the mortgage pipeline, evaluated financial product offerings, and strategized the bank's daily monetary position.

As a graduate of the University of Michigan School of Business, and her wide-ranging knowledge, she offers a critical perspective on the demands of the business sector. Combined with an instinct for emerging trends and a strong grasp of data interpretation, Megan is an invaluable partner in identifying, analyzing and determining marketing and strategy solutions for her clients.

has over 23 years of experience in the use of database/direct marketing techniques to drive sales to the web, call center, and/or retail channel.  He is experienced in all aspects of direct response advertising, plan development, and execution as well as CRM strategies and implementation.  In addition, he possesses considerable knowledge on the application of statistics to enhance the profitability of direct marketing campaign efforts.  John currently resides with his family in Pittsboro, NC.

is a professional geographer and industry veteran with more than a decade of experience envisioning, planning, and successfully implementing custom geographic decision support desktop, web, and enterprise solutions for Fortune 500 companies as well as Federal and State government agencies. Kent helps Catenate clients locate the best GIS solution (for less) through www.GIS4LESS.com and is the magic behind GeoPrinter.

, once one of Canada's top consumer advocates, is a website marketing consultant and published author (Climb Your Stairway to heaven: The 9 Habits of Maximum Happiness).  His marketing expertise includes media relations, website viral marketing and search engine ranking services.  He is helping launch Catosphere.com into the search engine Ionosphere (please see http://www.catosphere.com/about-catosphere.php).

is a recognized authority on data mining who has applied high-end data analysis to problems in many fields, such as: medical diagnosis, telecomm, customer churn prediction, industrial quality prediction, customer defection prediction, industry-wide demand forecasting. Will writes on a wide range of technical subjects on a regular basis and occasionally makes invited presentations to technical and non-technical audiences.  While Will doesn't work on projects directly these days, he is an invaluable part of the virtual team providing expert opinion and direction as needed.

began his career in 1987 with Coopers & Lybrand (C&L) in New York City, as a business analyst in their Marketing Analysis Group. Peter was responsible for tracking the pharmaceutical and chemical industries, as well as supporting the mergers and acquisitions practices. He later joined the management consulting practice in Parsippany, NJ, where he conducted numerous planning and IT engagements in the pharmaceutical industry, with a focus on new product development and time-to-market.

Peter was approached in 1996 by Bellcore (now Telcordia Technologies) to join its relatively-new marketing organization. He joined Bellcore as an Executive Director, responsible for turning research-consortium services into commercial offerings. Peter has held several positions during his five years at Telcordia, ranging from marketing to practice management.

Most recently, Peter was the Vice President of Strategic Marketing at RSoft Design Group. RSoft, a spin-out of Telcordia, developed and marketed network design software tools for the telecommunications industry. Peter was responsible for all aspects of marketing and communications planning and execution, including strategic planning, branding, promotion and advertising.

has been the owner and founder of Access Information Services, Inc. for 19 years. She has been in the business of providing organizations with targeted market and industry analysis, competitor tracking, customized industry monitoring, litigation support and other information to address client’s business information requirements.    Her clients range from small, independently owned companies to Fortune 50 global corporations. 

Jodi was selected to share her strategies for starting and building a successful information research service in the book, titled Super Searchers Make It On Their Own published by Information Today and has been quoted in the Information Scientist.

Jodi currently serves as Immediate Past-President on the Board of Directors for the Association of Independent Information Professionals. She launched her business after an online career beginning as an Account Development Representative at Lexis-Nexis.  She then served as Manager of the Information & Analysis Group under contract providing business intelligence to the U.S. Air Force.  Gregory is a frequent speaker on a variety of topics including Business Information Sources, Healthcare Information on the Web, Secrets of a Super Searcher and Starting an Information Services Business. She recently was a featured speaker at Online Information in London and in Poland, for the U.S. Department of State, Office ofInternational Information Programs.  She is a member of AIIP, SLA and SCIP.

Graphics, Web Site Design & Hosting, and Overall Technical Advise delivered with patience and a wacky sense o humorr provided by the very capable Zach Luse at Luse Media and Al Nicolini -- a former Angry Monkey and Graphics Designer Extraordinaire