Segmentation

All marketers aim to capture the attention of the person who wants to buy their product or service. But knowing how to get in front of these people with the right message is as much a science as it is an art. We at Catenate can help you answer the key questions you need to know about your customers:

• What are their key demographic and psychographic characteristics?
• What interests them, motivates them?
• What media do they listen to, read, watch?
• Where are they concentrated?
• How do I get contact information for prospects just like my best customers?

We use tools that incorporate geographic or household level data to answer these questions for you. We can use standard segmentation models such as MOSAIC and Tapestry or create a custom model for you. Because we are data independent, we can test different segmentation options and let the data determine which tool give us the maximum discrimination between those who are most likely to become customers and those who aren’t.

What if you don’t have customers yet? Don’t worry; we can utilize survey data to profile what characteristics your potential customers are likely to have. We link to several syndicated market research studies or have the ability to create a custom survey just for you.

Call 877-228-3628 for a free project consultation.

Related Links
Segmentation Methodologies
Survey Options (coming soon)
Standard Packages (coming soon)
Case Studies (coming soon)
FAQ’s of Segmentation (coming soon)