Catenate Consulting

Segmentation Methodologies

Catenate is a licensed reseller of US MOSAIC and Community Tapestry Segmentation models. These two systems provide excellent discriminatory power and value for our customers.
We also can provide you with any other standard model in the market. Sometimes one segmentation system will differentiate better than another, and we can help you decide between them. However, keep in mind, that we at Catenate put results first. We strive to maintain independence and if the time, budget and data exist, to explore additional solutions, we fully support testing all systems including custom models for our clients.

US MOSAIC

MOSAIC is a geodemographic segmentation system developed by Experian. MOSAIC is one of over twenty neighborhood classification systems built by the Experian staff, whose international segmentation experiences stretches back over twenty years. Each of the nearly one-quarter million block groups was classified into sixty-two segments on the basis of a wide range of demographic characteristics. The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. The MOSAIC assignments are updated annually by incorporating updated AGS demographics into the segmentation model, ensuring that the assignment is as accurate as possible given shifts in local area demographics.

US MOSAIC Guidebook (coming soon)

Community Tapestry

The Community Tapestry segmentation system classifies U.S. neighborhoods by 65 market segments using proven methodology introduced more than 30 years ago by the ACORN segmentation system. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated.

Community Tapestry Guidebook (coming soon)